Business Identity for Pink Hydrangea Shop

Developing a strong business identity is one of my favorite parts of being a designer. I love bringing a vision to life, whether it be the first stages of a start-up or bringing some life back into a tired logo. I had such a great time working with Michelle, owner of Pink Hydrangea Shop. She is so full of life and when I asked her if she had any colors in mind she was quick to answer, "hot pink"!

After sifting through some ideas, here are our final two designs. What is your favorite?

There is much more to come, but in the meantime, check her blog out here and go score yourself some lovelies!